Columbia Journalism Review
The PSAi
In 2024, 76% of Americans couldn’t tell real photos from AI fakes, putting journalism at risk. So we got AI to fight AI: using viral fakes to teach people how to spot what’s fake.
The music video send people straight to a site where AI’s tricks get exposed in detail.
Watch the full PSAi below.
AGENCY: TBWA\CHIAT\DAY NEW YORK
ROLE: ASSOCIATE CREATIVE DIRECTOR