Michelob
50% Sports
A beer with 50% less calories than all others, takes 50% less effort to burn it. To prove the point, we got literal: race tracks that stop halfway, pool lanes that just cut off, running paths that end mid-stride. Because sometimes, it’s not about going the extra mile.
AGENCY: AKQA CASA SÃO PAULO
ROLE: MID-LEVEL CREATIVE