The National Museum of Art
Sequeira
When a 600K national masterpiece risks vanishing to a private collector abroad, you rescue it by dividing it into 10 million pixels, at 0.6€ each, letting everyone sponsor it. Even the president chipped in.
The campaign was backed by some of Portugal’s brightest stars, musicians, sculptors, filmmakers, each lending their own star power to the cause. Here’s a peek at the lineup.
AGENCY: HAVAS/FUEL LISBON
ROLE: JUNIOR CREATIVE